CARSHADOW
Website Redesign
01
Introduction
Carshadow was formally established in 2013. It is a professional media company integrating the late stage of image shooting. Provide professional services such as shooting, post-production and online promotion and marketing. Replacing the boring graphic propaganda with the beautiful movie visual image, and using the more accurate directive sexual communication method for better promotion and publicity.
02
Analyze the “old” website
1. Theme color makes the visual look inactive.
2. Website font typeface doesn‘t match the brand style.
3. Excessive blank space on the layout of the website makes the main content too crowded.
4. Information Architecture is not clear.
03
Design Goals
1. Redesigned information architecture to improve website navigation.
2. Mapped out different flows in order to deliver a comprehensively smooth user experience.
3. Enhanced brand awareness by redesigning layout, visual treatments.
04
Information Architecture
05
Mood Board
Website personailty
06
Wireframe
Home
Photo Gallery
Films
Films
Photo Project
Film Project
07
Design Highlights
08
Mockup
